Advertising: Orrick
These advertisements were designed as part of Orrick's ongoing brand development campaign. Each ad uses an "O" image to portray a key issue faced by potential clients, while reinforcing the firm's identity. The ad copy uses a problem/solution format to highlight Orrick's capabilities in the appropriate area of practice.
Web Site: Orrick
The visual design of the site was positioned to support Orrick's offline identity, while also establishing a distinct extension of the firm's brand for the online space. A marquee area on the homepage was used to create a new channel for Orrick's very successful print advertising campaign.
Winner, 1st Place for Web Sites, Legal Marketing Association - Your Honor Awards
Advertising: DLA Piper
DLA Piper was formed by a three-way merger that gave clients unprecedented access to more than 3,500 lawyers spread across 22 countries. The scale of the merger also led to a market perception that component firm Gray Cary had more or less disappeared, along with it's significant commitment to the technology sector. This campaign, entitled "Change is Good," sought to assure tech industry leaders that they stood only to gain from the merger. The ads used advances in familiar technologies as a metaphor for the changes taking place at the firm.
Brand Reinforcement: Heller Ehrman
No branding effort can succeed unless internal audiences accept and make it their own. At Heller Ehrman, I sought out internal brand champions to help in this area. The Secret Sauce campaign used a play on the firm’s advertising and it’s signature logo color, known internally as “Tabasco.” This piece was delivered to anyone who stepped beyond their direct responsibilities to recognize the firm’s brand as an important asset. The cards explained general brand concepts and were designed to become visible keepsakes. As recipients’ colleagues inquired about them, the cards spread brand thinking organically throughout the firm.
Intranet: Heller Ehrman
The firm’s intranet looked outdated, provided a poor user experience, and suffered from low acceptance. Complete redevelopment of the system was not a budget possibility, but our team used design skills to solve the problem with minimal cost or back-end implications. A visual facelift brought the site in line with the firm’s branding and gave the impression of a complete overhaul. A new, streamlined approach to navigation solved most of the user frustrations. And, by restructuring a few key pages, we created new channels for key internal communications. This project was a sterling example of what can happen when designers and developers blur the lines between disciplines.
Shareholder Presentation: Heller Ehrman
The annual shareholder meeting featured a lengthy report from the managing directors of the firm's two divisions. What could have been a tedious hour of bullet points and charts was transformed into a lively and engaging interactive experience. The program was concepted as a morning television talk show. The project included stage and lighting design, as well as video shoots at locations as far flung as London and Madison, Wisconsin.
Sample footage available on request.
Greeting Card: Heller Ehrman
The lunar new year was an important holiday for the firm’s offices in Asia. We used this Chinese New Year card as an opportunity to stand apart from our competitors, most of whom were sending stock greeting cards. By contrast, our card was modern and vibrant, while still respectfully incorporating traditional cultural elements. The design could stand as a diorama, and a hidden panel kept personal messages private, allowing the card to be kept out as a holiday decoration on a client’s desk.
Bi-Lingual Advertising: Heller Ehrman
Creating a single piece that needs to play well across multiple languages and cultures is tricky business. This ad sought to promote Heller Ehrman's unrivaled experience working with clean technologies to audiences at a major conference in Beijing. The ad needed to resonate with Chinese companies looking to get into the clean tech space, as well as with American and European investors looking to enter the China market.
Poster: Sichuan Earthquake Relief
I was traveling in China with a group of designers from the AIGA Center for Cross-Cultural Design when the devastating 8.0 earthquake struck in Sichuan Province. Looking for a way the creative community could harness our talents to help with the crisis, I was honored to be invited to participate in a benefit poster exhibition organized by the Sichuan Designers Association. The final posters comprised a traveling exhibit, and they were also posted outdoors throughout communities effected by the disaster.
Featured in Package & Design Magazine (China)
Identity: Sage Gorilla
Sage Gorilla provides leadership training to promising young executives. Their approach is energetic and dynamic, breaking the mold of traditional coaching. The identity needed to make this clear without seeming frivolous to traditional corporate clients. Developing creative strategy with the client, it became clear that an actual “gorilla” image would be more useful than something abstract. The challenge was to find an interesting and conceptual approach to this obvious solution.
